The format that makes things go viral rewards a good three-second demo, not a good product. Most of what trends is bought once, used twice and forgotten in a drawer.

So we keep the catalogue small. A product earns a place here if it solves a specific annoyance you were already putting up with, if the demo matches what it actually does, and if it survives the second week of owning it.

When something is the wrong choice for you, the product page says so.